I still remember clearly, as if it had happened yesterday or the day before, when inside there were finely carved furniture, the smell of wood filling my days and few customers. And I still remember my first name, “Ideal Mobili”, which everyone admired from the outside.

One day, unexpectedly, it wasn't you who raised my shutters, my old master, but it was four energetic hands full of dreams, projects, hopes. The Antonio duo, friends in life and new business partners.
Their aspirations? Launching a fashion business.
But as we know, the best stories have difficult beginnings: at the time, finances were tight.
"All this money for a new sign? This is crazy!"
Instead of throwing away a part of me, they decided to recycle my old sign, added the missing letters and I changed my name for the first time in my life: they called me Ideal Moda Duo A.
And with the new name, came new business. I had become a wedding dress shop, would you believe it?

There was no shortage of work and I was starting to be famous, so much so that I had my new name on all the envelopes in the shop. I was happy, proud to make those I considered my adoptive parents proud.
It's a shame that, for every joy in life, there is often a loss: one of the partners, tired of the business and the economic difficulties, stopped staying all day to keep me company and abandoned the dream.
To Mr. Antonio Russo, the remaining member of the duo, came to the rescue of his son Giuseppe, a really smart boy. You could see he had what it takes! To symbolize the new beginning with his son Giuseppe they changed my name again. It was the turn of “Ideal Moda Onda Blu”.
You don't know how confusing it is for me and my customers!
But you quickly got used to it and the novelty soon turned into habit.
Thanks to Giuseppe who put his skills, his talent and his vision into play, the rumors about me began to circulate more and more, as the years went by, a decade to be exact. A short period for me but not for you human beings.

I was full of people all day now, they gave me liveliness and light-heartedness, then Mr. Giuseppe, regardless of his abilities, has always been a fascinating person, he always managed - and still manages today - to be kind and friendly without losing anyone's sympathy.
His way of being benefited sales, which grew over time and at the same time my adoptive family did too.

Then the big event, my final change from chrysalis to butterfly.
In '89 father and son completely renewed me, in essence and aesthetics. Forever undressed from the clothes of a former furniture store, I have become a high fashion atelier where every day the best brands flock to have a place on my catwalk.
For what you call ideal fashion, as my last name suggests: “Ideal Moda”.